ABOUT
DStudio90 was entrusted with the creative responsibility of designing the official MPL Championship Trophy. Furthermore, we expanded our footprint beyond product design to act as the league’s On-Ground Real-Time Media Engine, deploying a dedicated creative team directly to stadium dugouts to handle lightning-fast digital media production throughout the tournament.
Brand Strategy
Communication Strategy
Customer Engagement
Branding /
Creative Studio
The Challenge
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1. The Symbol of Victory:
The primary challenge was to capture the abstract concepts of athletic triumph, grit, and Maharashtrian regional pride, condensing them into a tangible, high-end technical blueprint for manufacturing. The design needed to scream prestige and look imposing on television broadcast networks.
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2. The Zero-Latency Media Barrier:
In modern sports entertainment, a milestone achieved on the pitch loses 50% of its social media engagement value if it isn't posted within minutes. DStudio90 needed to build an agile production workflow capable of editing match footage and publishing premium graphics instantly while the stadium crowd was still roaring.
The Solution
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DStudio90 executed a dual-engine strategy: crafting an iconic physical identity for the league while dominating digital feeds through hyper-fast, on-ground content operations.
1. The Creative Lifecycle of the MPL Trophy
We transformed a blank canvas into a technical reality through a rigorous, multi-stage design process:
- Conceptualization: Our design team began with raw, hand-drawn sketches exploring symmetry, aerodynamics, and regional motifs that mirrored the competitive spirit of Maharashtra.
- Identity Alignment: We infused the brand's core values of "strength, heritage, and durability" into the geometry of the trophy, ensuring it felt heavy, prestigious, and timeless.
- High-Fidelity 3D Modeling: Moving into digital engineering, we created precise 3D models and realistic digital renders, meticulously tweaking material textures, metallic reflections, and ergonomics.
- Technical Blueprinting: We bridged the gap between abstract art and industrial execution, delivering a production-ready digital asset optimized for final physical fabrication.
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2. The On-Ground, Match-Day Media Command Center
To handle the fast-paced nature of a live T20 tournament, DStudio90 deployed a specialized team of graphic designers and video editors directly on-site for the duration of the league.
- Instant Match Graphics: Working under intense time pressure, our designers produced live-action milestone creatives (wickets, half-centuries, match wins) with pre-engineered design shells for instantaneous deployment.
- Dugout Video Editing: Raw broadcast and field-side footage were ingested, cut, color-graded, and converted into high-octane Instagram Reels, match-day recaps, and player spotlights while the action was live.
- Hyper-Agile Turnaround: Our on-ground deployment eliminated communication latency, ensuring that defining moments were trending across digital platforms while the stadium energy was at its peak.
The Deliverables
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- Bespoke Product Design & 3D Engineering (Concept sketches, 3D CAD modeling, and material rendering for the trophy).
- On-Ground Creative Crew Deployment (Dedicated real-time design and video editing units stationed at the venue).
- Live Match-Day Graphics Engine (Real-time score updates, milestone templates, and promotional sports banners).
- High-Velocity Sports Video Production (Snappy transition reels, post-match highlight packages, and behind-the-scenes content).
The Result
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- An Iconic Sporting Monolith: Delivered a landmark, custom-designed trophy that has established an immediate sense of tradition, serving as the ultimate visual hallmark of MPL victory.
- Digital Domain Dominance: By pairing elite visual assets with lightning-fast publishing times, DStudio90 significantly amplified the league's digital footprint, driving record-breaking organic reach and fan engagement numbers during live hours.
- Unmatched Creative Agility: Proved DStudio90’s capability to seamlessly scale from high-concept, slow-crafted industrial design to high-stress, split-second live sports marketing execution without breaking a sweat.
"From structural blueprints to live digital feeds, DStudio90 captures the raw energy of sports entertainment and packages it into premium, high-impact brand assets."
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