Product Packaging Design
Label Design
Business Websites
E-commerce Development
SEO Strategy
On-Page SEO
SEO Reporting & Analytics
Video Photoshoot
Product Photoshoot
Film Production
Social Media
Sweets, Namkeen & FMCG
ABOUT
Modernizing a beloved heritage sweet and namkeen brand while preserving its rich legacy requires a delicate balance of tradition and modern marketing. Kaka Halwai Sweet Center, an iconic household name in Pune, partnered with DStudio90 to lead a complete digital and visual transformationrevamping their web presence, modernizing product packaging, executing high-production ad films, and running performance-driven campaigns.
Key Highlights & Deliverables
- Modern Website Redesign & UI/UX: Built a sleek, e-commerce-ready website featuring seamless product discovery, fast store locators, and streamlined online ordering workflows for festive and daily purchases.
- Packaging Design & Aesthetics: Reimagined packaging layouts for premium festive gift boxes, daily namkeen pouches, and seasonal sweet ranges—blending traditional warmth with modern shelf appeal.
- Ad Films & Video Production: Scripted, conceptualized, and produced high-grade ad films and promotional videos capturing family celebrations, craftsmanship, and appetite appeal across digital and broadcast platforms.
- Integrated Campaigns & Paid Marketing: Executed high-decibel festive campaigns across major occasions, paired with hyper-targeted paid media on Google, Meta, and YouTube to maximize brand reach and conversion velocity.
- 360° Social Media & Brand Support: Managed end-to-end social media channels, print advertising, outdoor billboard creatives, and in-store marketing collaterals to ensure complete brand consistency.
The Impact: Elevated an iconic heritage brand into a modern market leader—driving significant online order growth, expanding campaign footprints across regions, and reinforcing Kaka Halwai's status as the top choice for sweets and namkeen.
