SERVICE
Logo Design
Brand Identity Systems
Product Packaging Design
Label Design
Social Media
INDUSTRY
Food & Beverage / Plant-Based Cafe
ABOUT
As plant-based dining evolves into a mainstream lifestyle, establishing a fresh, inviting, and recognizable identity is essential for standing out. Pure Vegan Cafe, a premier plant-based eatery in North Carolina, partnered with DStudio90 to execute a full brand identity overhaul and logo redesign.
Key Highlights & Deliverables
DStudio90 revitalized Pure Vegan Cafe’s visual identity—striking a balance between health-conscious minimalism, fresh culinary appeal, and modern warmth to resonate with health enthusiasts and food lovers alike.Key Highlights & Execution Scope
- Modernized Logo Redesign: Conceptualized a clean, contemporary logo mark that incorporates organic, plant-forward symbolism with balanced, approachable typography.
- Cohesive Visual Identity: Developed a fresh, earthy color palette paired with crisp modern fonts to evoke sustainability, health, and vitality across all brand touchpoints.
- Cafe Collaterals & Signage: Applied the updated brand identity across menu boards, takeaway packaging, merchandise, window decals, and in-store signage.
- Brand Style Guide: Created a comprehensive brand guideline manual to ensure visual consistency across future multi-location expansions and digital assets.
The Impact: Elevated Pure Vegan Cafe’s brand perception, creating a cohesive, modern visual experience that drives foot traffic and reinforces their position as a top-tier plant-based destination in North Carolina.
